24 March 2010 0 Comments

Conferences: Exhibitionist or Voyeur…

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Lanyard With Credit Card Holder B1008768335  300x291 Conferences: Exhibitionist or Voyeur...

So, we are entering into a fairly important time and we get ready to unveil The A game to the world on Facebook. As we do, we are looking at where to do such a thing; it is a virtual world, but people who report this stuff are actually real people who like to shake hands, have a drink and see a smile.

April is full of great venues and conferences, three alone in one of my favorite cities- San Francisco. There will be ad:tech, Inside Social Apps and the F8 event all in the same week. Our team is definitely going to have a presence in SF as we have a story to tell in each of these niches- Advertising and Tech, New Facebook Social App and Facebook Developer with a new game using technology new to Facebook gaming.

And then there is Techcrunch Disrupt in May. We have applied to be a part of it and have not heard back. I think this is going to be a great event and hope to be a big part of it. Had to shout that out or @arrington would never forgive me.

But the question is this: do we roll the dice and go for a full exhibition with a booth and branded material or do we attend and spread the word through our PR firm and on-the-ground efforts? There are expenses involved, but that really isn’t really the sticking point in the conversation. The driving factor here is IMPACT.

Many of my contacts have a ‘hit or miss’ view of conferences in general where some have been successful and some a colossal waste of time. My personal experience has always been valuable because I believe these events are about building and maintaining relationships and getting to know your prospective clients and your competition in a personal way. We all have to take off the pads sometime!

My view is that a large splash at a conference can be managed well with the right staff and preparation. Your team must be laser-focused on the goals outlined. Are you there to make contacts with specific attendees? Are you there to spread the word as far as possible no matter the target? Are you trying to align yourself within the industry and how far do you want to go with competitors when share-sourcing?

We are looking to spread our message to two sides: Agencies/Brand Managers and to the casual gamer who plays Facebook games. A sale wouldn’t be bad, but we are interested in making friends who will take this journey with us. We are leaning toward a big splash and we will let you know here when those plans are firm and where we are doing it.

If you have thoughts to share on your experience, let me know.

See you in San Francisco.

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